REVIEW: PRINCE – ART OFFICIAL AGE…

prince-art-official-age

Prince’s last proper album with a wide release was 2009’s Lotusflow3r/MPLSound, which as some of you may recall was a Target-only release in America, sold in a 3-part package with an album by his latest muse at the time, Bria Valente. Five full years ago. To a fan that grew up with an artist that put out a new release pretty much every year, this was an eternity ago. But I think this break was a good thing. Those albums had inspired moments, and were definitely good. But at points it felt like Prince was merely dialing it in. That wonder and enthusiasm he once had was replaced by distance. Ever since Prince had converted to being a Jehovah’s Witness in 2001, there was a preachy tone to parts of the albums. The sexual drive that made Prince a master of his own game had all but vanished on some of the songs. And musically, it felt like he was *trying* to sound like Prince. And that was the biggest mistake ever. Those of us lucky enough to get a copy of 20Ten, his limited “free” covermount release (meaning we had to buy it on eBay in most countries) found that it was more laid back and relaxed. Prince was starting to find a way to blend his religious side with his playful side again. But the lyrics were still way heavy on the ideology and less on the fun. It felt like the party had strings attached. But then something amazing happened.

The man who had become frustrated with the state of social media and had announced “the internet is dead” changed his mind. In fact, he realized that you can have fun and be creative using the internet as a tool to reach people. Could it be that he actually started to consider what longtime fans such as myself had to say by the way of constructive criticism? Did that “Prince World” jab by Kevin Smith trigger something? In 2013, after a hush-released laid-back (but really good) single “Rock and Roll Love Affair”, Prince went viral. He concocted a story about somebody “stealing” his new songs and leaking them, under the name 3RDEYEGIRL. The strategy worked. Prince was now on Vimeo, Facebook, and seemingly everywhere with his new clip “Screwdriver”. Within a very short time, his cover story unraveled and it was revealed that 3RDEYEGIRL was this great new 3-woman rock band. For the first time since 1990, it wasn’t some form of the ever-changing New Power Generation. Word caught on. Prince used the 3RDEYEGIRL.com website to privately release new songs in high quality. Some were rock songs with 3EG, and some were Prince’s own demo mixes of new funk jams and slow songs. Some disappeared quickly, others didn’t. As you can see in an article I wrote last year, there were easily enough songs to easily fill up a CD. After the success of a single release and video of “Breakfast Can Wait”, it was also announced that Prince has once again partnered with Warner Brothers for a deal that involved a new album, and the remasters of his classic albums.

Prince worked the promotional circuit in a way he hadn’t in many years. He appeared on The New Girl and recorded a single with Zoey Deschanel called “FALLINLOVE2NIGHT”. He appeared on the short-lived resurrection of The Arsenio Hall Show. And it seemed like for the first time in a long time in public, he could lighten up about himself and just have fun. That’s what was missing… the fun! So finally when the new album announcement came this year, we were surprised with an announcement that there would be *two* new albums. One would be a Prince album, and one would be a Prince and 3RDEYEGIRL album. That time is now upon us. The best way to do this is that I am reviewing each album as its own separate entity. This is how they are released, and this is how they should be heard and considered. So without further adieu, part one…

ART OFFICIAL AGE

AOA is the half of the two new albums that concentrates on Prince solely. By regulating the rock and roll to PLECTRUMELECTRUM, this gives him some room to have some fun. However, this album couldn’t be more different from MPLSsound, where Prince tried this idea previously. On MPLSound, it usually felt like Prince hit auto-play on the Linn drum. Here, Prince has carefully constructed, crafted and had fun with the sonic playground. There’s a sort of storyline to the album, something to do with Prince being in time stasis for 45 years and finally waking up in a world that he was born for. As I break down the album track by track, I think the most important thing that comes through in this album is that Prince is starting to embrace *all* of his sides again. While he now has years of knowledge and experience with him that he did not in his formal years, he now seems at ease with letting his sexual side back into the party. He also doesn’t beat us over the head with ideology. Instead it’s all in the mix. And in a surprise move, he lets someone *else* do some of the production! Duties were handed to Joshua Welton, husband of 3rdEyeGirl’s Hannah Ford. The results prove that Prince should take chances like this more often. So let’s explore:

“ART OFFICIAL CAGE”:
Prince opens this album with “Welcome home class! We’ve come a long way!”, acknowledging that most of us *are* the hardcore fans that have followed him through his ups and downs. This is followed by, in Danish via 3EG member Ida, and translated by members of Prince.org… “Ladies and gentlemen, kings and queens and everything in between, welcome to the class, you are about to do something that will change your life forever – open this cage.” And the party starts with funky techo-pop, signature guitar jangle and yes, airhorns. This song sets the tone for the technology/future theme of the album while throwing in quite a few of Prince’s musical sides, and even including a somehow non-intrusive rap verse. My first thought, “Is that Tony M.?”, but since the CD provides no detailed liner notes, I’m not sure who provides this part. After a thrilling guitar solo and a workout that goes through several styles of pop and funk, Prince wakes up from the cage he speaks of.

“CLOUDS”:
This is what it sounds like when Prince really works with a groove on his Linn Drum machine. There’s a rich sound tapestry woven here with gorgeous vocals and a classic funktastic bass line. Romantic lyrics like “you should never underestimate the power of a kiss on the neck” woven with the idea of entertainment only being something of a virtual nature, or in “The Cloud” finds Prince longing for real romanticism that involves physical interaction with an actual person. And here instead of sounding sorely old-fashioned, he really hits the nail on the head without being preachy. Instead you’re left wondering how he is able to impress a woman by simply rubbing a flower on her back. He’s also asking if any of us remembers a time before everything we did was a show for the public via social media. The storyline advances here, as a British female voice (a person? a computer?), played by Lianne La Havas, brings Prince out of his state of suspended animation. Somehow it fits the song and this is still a highlight of the album, however strange it may be.

“BREAKDOWN”:
This song was previewed long in advance of the album. Prince reminisces his past here in an almost shameful way. We get the feeling here that no matter how much of a womanizer he ever was, he was ultimately a lonely person not finding true happiness. Again, not preachy here. Instead he’s saying “give me back the time, you can keep the memories”, before singing about meeting someone new and now having a new frame of mind. The breakdown isn’t necessarily what we’d think of as a nervous breakdown, but rather someone making Prince break himself down to his essential true self. This is one of the deepest looks at himself that he has placed into a song in some time. For those looking for the obligatory 7 reference, it is tucked into a mention of all the relationships and phone numbers he used to go through. In context of the album, now those laser sound effects make more sense.

“THE GOLD STANDARD”:
SHUT UP ALREADY!! This is the part where my jaw hit the floor. If there was ever a moment where Prince finally came to be okay with his former personalities, it’s right here. Prince has revisited the spare irresistible funk of The Black Album! In the groove alone, this is something that fits nicely next to “Le Grind”. But who showed up to the party? It’s the main character from “Bob George”! Bob! Ain’t that a bitch! Prince hinted at this in last year’s single “Ain’t Gonna Miss U When Ur Gone”. No the song isn’t laced with expletives. But who cares? The music says everything the words didn’t need to. The guitar – this is prime mid-80s plucky funk guitar. Prince in his best falsetto. When he shouts “Turn it up!” I feel like Prince of Dirty Mind has stepped in. It’s like all of the Princes of past and present showed up to the same party, got along and had one great time. I haven’t felt *that* chill in a long time and it brings such a great big smile to my face! At the end of this, the “Bob George” persona takes over.. possibly inebriated (as cued by the bubbly sounds) and gets caught up in a moment that quickly turns sexual, strange, and actually quite funny. But just as things get interesting…

“U KNOW”:
Wait but I wanted to know how the last song ended! In a flash Prince switches from “Bob George” being wrapped up in the lust of a moment back to.. is this his true self? Now he’s lusting after a woman but he’s considering how he should be treating a woman if she’s worth it. “Another treat, another trick.. but which one’s which?”. Prince gets introspective about relationships in general, and gets a bit into female self-empowerment (wow, that’s a far cry from “let me run your gender through your hair” on “Muse 2 The Pharaoh” in 2001). Does he get the woman? Well if this is a storyline..

“BREAKFAST CAN WAIT”:
…then yes. Flash forward. She shut it down last night. This is the one surviving song from the singles of 2012-2013 before the Warner Brothers deal. It makes sense. This song caught attention and actually got people talking again. Prince being sexy again. Prince showing you how it’s done if you wanna get some action. Prince making you late for work. I normally don’t quote Rolling Stone but part of their single review said, “If Prince says breakfast can wait… then that shit can wait.” What made this song work is that he didn’t try too hard to be Prince. He just let it flow. The groove was just right. And while some hated the sped up voice ending, I love it. It’s that moment when Prince’s lustful side, another one of his personalities, takes over. For me that tops the song off. That headscratcher moment is what makes this Prince and nobody else.

“THIS COULD BE US”:
So this is where the second half starts. Prince wasn’t kidding when he talked on Arsenio about wanting to make a proper album. “This Could Be Us” is the song where Prince tries to get not a trick, or a treat, but the real deal. Of course his ego comes through with “you know you want me”. But he wants not only sex but to “do it metaphysically”. The music sets the right tone. Like much of the album, the electronic drums are countered by natural sounding guitar, keyboards that don’t sound prepackaged, and Prince’s vocals are in top form to woo you, or at least make you wish you were his. And this song is said to be inspired by a meme on Facebook. Of all things. The guitar solo here is just right, and it sounds fresh. 3RDEYEGIRL is owed a huge debt of thanks for making Prince play with vitality again.

“WHAT IT FEELS LIKE”:
This is the only one on the album that doesn’t really dazzle at first . It’s actually a duet with Andy Allo, a well chosen counterpart for the vocals. With whom I’m not sure yet. One of 3EG? I think this is sort of a part two to the last track if we are still on a storyline here. I would have been happier to have either “Ain’t Gonna Miss U When Ur Gone” or “Groovy Potential” in this spot. But it’s not bad either. (Followup two weeks later – now I quite like it.)

“AFFIRMATION I & II”:
Back to the plot. British computer lady (or.. Lady Mac Driver?) is bringing Prince up to speed that this new time he is in has no use for the words “me or mine”. This leads into the next song, where Prince digs deep.

“WAY BACK HOME”:
Prince has not written a song quite like this one before. The music… it’s just not a sound he’s done yet. The lyrics and ideas? Prince may be finally coming to terms with who he really is. Back in the 80s Prince talked about having two sides of his personality. In reality, I think there were many more sides to him. As I am understanding it, this song explores the thought that we are all part of one collective consciousness, and that we splinter and find our way back “home” to this collective eventually. This really *really* surprises me, in that Prince has spent the better part of a decade trying to put a huge chasm between the spirituality he had found and the rest of the world. Maybe this is why he chose the “3RDEYE” part of the band name. With lyrics like “all I ever wanted was to be left alone”, Prince exposes himself in a way here like he almost never does. Instead of preaching what he thinks is right at everyone else, he is questioning his own meaning of life. The song is just the right length and doesn’t become overblown. Definitely an emotional highlight of this album.

“FUNKNROLL”:
But we’re not done. On first listen when this song was pre-released a couple weeks ago, this was another jaw-dropper. I had heard Prince perform this on Arsenio, but this version is a total remix. Now while the thought of a remix would normally fill me with dread (see the many remixes of “Dance 4 Me”), this one makes the song all new again, and in some ways better. The 3RDEYEGIRL version appears on PLECTRUMELECTRUM, and is a funked up party jam in its own right. But here Prince takes stripped down sound effect percussion that is used in some modern pop and hip hop and plays with it in a way to remind you that he once showed us all exactly how to get creative with electronic beats. This is most likely where Prince let Joshua Welton have some fun with the mixing. For full effect, I suggest headphones, as the bit and pieces of sound jump from left to right and you don’t wanna miss the subtle details. the guitar solo at the end, unique to this version, leaves the end of the track in flames. You almost don’t realize Prince is duetting with his alter ego Camille. Or that he *aaalmost* breaks his own no cursing rule.. throwing in a “motherfutha” mid-song. This track reminds me that Prince is at his best when he’s playing around and says “let’s see what happens if…”.

“TIME”:
One more slower jam. Now he’s back to “Bob George” voice. But at this point, the lines are so blurred with the voices that when Andy Allo’s voice comes in, you’re almost unsure if that’s not also Prince (remember the gender-bent confusion of the ending of “Lovesexy”?). This is a great duet, and makes me feel extra guilty for having still not picked up Andy Allo’s album Superconductor. But is this a song about finding someone special? Or just the idea of it? I mean didn’t he just profess that he’s happiest alone? So confusing. But then emotions are messy. I’ll take confused, messy Prince over calculated sterile Prince any day. The production on this track is really something special. There’s an intermingling of keyboard melody, deep rolling bass funk and just the right amount of drums stringing it all together. Prince’s voice wraps around it all and builds until… cleanup in isle seven! Oh but then there’s horns even after. This fades and we are left with.

“AFFIRMATION III”:
This is “Way Back Home” part two. Lady Mac Driver makes sense of it all to Prince as he comes to full consciousness. The music behind it is truly beautiful. Via the voice talking to him, we realize that Prince has now realized he can be all things without needing to limit himself. “There is really only one destination, and that place is you. All of it. Everything is you”.

Color me taken aback! I always find something positive in each Prince album amongst all the harsh negative criticism he gets. But hearing this album really does make me understand why the last decade or so has been so frustrating for Prince’s faithful fans. With this album, Prince stopped imitating Prince and just let himself *be* Prince. And he’s let us come along for the ride while he does some soul searching, rather than soul searching and then giving us the report afterwards. While I haven’t reviewed PLECTRUMELECTRUM yet, it’s important to remember there would be no AOA without it. Prince needs to be inspired by other people once in a while. All of the 2000s it seemed like his only influences were Larry Graham and his childhood heroes. This left him with little room to learn and grow. The work he did that was unanimously considered his best was done when he had fresh musicians showing him new things. The Revolution. Wendy and Lisa. Sheila E. Even for a short time, the new New Power Generation, before that became merely a name for his backing band of whoever (while talented they were, no doubt). With 3EG, those three women had new ideas and new ways to approach music, and while this album is almost the opposite sound of PLECTRUMELECTRUM, the experimentation and the fun of having new musicians around – 3RDEYEGIRL as well as as well as Joshua Welton assisting on the production, is once again pushing Prince to open up his mind again. The results are stunning.

Welcome back Mr. Nelson!

Get your copy of ART OFFICIAL AGE here:

CD | MP3 | VINYL

“FUNKNROLL” (Audio):

“BREAKFAST CAN WAIT”:

“Saturday Night Live”:
http://www.wat.tv/video/prince-saturday-night-live-2014-73283_2hztv_.html#

Prince on Arsenio Hall back in March:

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11 comments

  1. Anonymous · · Reply

    Andy Allo is who you are missing in your review. What it Feels Like a & Time. She also guested on “Rock & Roll Love Affair” but I’m sure you are familiar with her. Great review! I agree with pretty much everything you wrote. I can tell you are a true fan – ahem – fam.

    1. Ahhhh! Ms Allo! I wasn’t sure she was still part of Prince’s circle. Excellent! Thanks for the info! I still need to buy a copy of Superconductor. I loved the video she had out from that 🙂

  2. Hearing the album and reading this review made me happy. Knowing that it won’t be heard by anyone other than those of us who are already fans is the sad reality. Hoping it will be released to Spotify in case someone wants to listen to it.

    Hope my neighbors like it. Heh, heh, heh.

    Can’t wait for your review of the OTHER ONE.

    1. Thanks HERC! I’m not sure if maybe some of the r&b stations might play a couple cuts from this. Sadly I know pop radio wont touch it, unless it was Calvin Harris feat. Prince or something like that. But in this age we really have to seek out the good music anyway, and word of mouth is still golden when it comes to promotion.
      My PlecElec review is coming soon. It’s a different beast altogether and I want to give it its own place and its own proper listening rather than as an afterthought to AOA.
      I know AOA will be on Spotify. If you have the tracks listed in your library it will link to a placeholder. Warner pretty much hands everything right over to spotify to be streamed so I’m sure that’s gonna be the case. Hopefully PlecElec too, though that one is not recognized from my library yet. Just the prerelease singles. We shall see.

  3. Anonymous · · Reply

    STOP ILLEGALLY DOWNLOADING MUSIC FROM THE INTERNET.

    Clearly you got the ‘pre-release’ illegally, so you could ‘review’ the album early. SHAME ON YOU!

  4. Anonymous · · Reply

    Lianne La Havas is the guest vocalist not Andy Allo.

  5. Paul Harrington · · Reply

    @anonymous 2 Lianne La Havas is on Clouds and does the interludes. Andy Allo is on What it Feels like and Time.

    @anonymous 1 As long as Rob buys the album who cares if he gets it early. You can see from his photo that he doesn’t mind paying for music. Give him a break.

    Great review by the way. For the record, I created an Irish iTunes account with a fake address to enable me to get the album (by paying for it!) on Friday. That is the sort of things fans do to get music. Same goes for bootlegs. I’m with Rob here. I’ve spent literally thousands of pounds on Prince albums in every format going and seeing him at least 8 times live. Bought the t-shirts, programmes and drunk the expensive drinks.

    I also bought a bootleg of the Black Album in about 1988, recorded it and gave it to all my fiends at school. It came out eventually and I paid at least twice for it (vinyl and CD). You can never have an album too early…

    Look forward to the Plectrum review. Getting better by the minute in my opinion.

  6. Thanks Paul!

    I feel no shame here. I preordered the cds. I will probably buy the albums on vinyl once the fall album release rush slows down too. I have purchased every normal Prince release at least once. I have a couple copies of some of them. I bought all of the singles from the 3EG site. I even waited forever to get Crystal Ball in the mail when that ordeal happened. Prince is not losing any money from me. I’ve probably paid for one of his guitars by now 🙂

    Thanks anonymouses for the female singer info. Much appreciated!

    I will review PlectrumElectrum tomorrow night. It didn’t sink in as fast as AOA so I need a few listens as it is very different from AOA and I want to review it fairly on its own merit.

    When I got my first job my first paycheck went to buy a bootleg of Black Album. And I bought again in 1994 too happily just out of respect that it was officially released. 🙂

  7. Reblogged this on GetRealWithDarylandDeVon@.Wordpress.Com and commented:
    Excellent review on “Art Official Age”-one of two albums of new material that will be released by Prince and Warner Bros. on Tuesday. From what I have heard so far=AOA and PLECTRUMELECTRUM are fantastic pieces of work that prove beyond a shadow of a doubt-‘Prince’ never left the building. In fact, he’s adding 2…and remodeling his house of musical brilliance.~Daryl~

    1. Wow thanks for the reblog!

  8. Fantastic review.

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